Darth Vader, a character that follows generations. Star Wars is still fairly popular among many age groups. Our children are just as fascinated by the character as their fathers are and were as children. Star Wars not only comes in movie form but now comes in cartoon form. This is what makes it possible for our children to be aware of this character.
The commercial "The Force: Volkswagen Commercial" shows a young boy dressed as Darth Vader trying to use "the force" to start or bring life to objects. The genders all interact traditionally and the roles are all adequate in the portrayal of the 21st century family. As more and more families begin to go back to where the husband holds the job and the mother stays home with the children, this commercial fit that. Child's play can find an interesting role in today's society and apparently Volkswagen found a witty and creative way to draw the eye of their consumers to their products with this cute commercial.
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